Stop Looking for That One Big Thing
What do these have in common: The Fountain of Youth, the Holy Grail, losing that last 10 pounds?
Each is a quest for that one big thing that will change your life. The problem is few, if any, ever find them. Maybe the answer is to inch toward the goal rather than jump to the destination. It’s called “incrementalism” and there’s a lesson in it for small business owners looking to grow their business.